The search engine optimization (SEO) is in my opinion one of the most profitable in the long term for your digital marketing plan techniques. Like everything else, has a less positive side it is that there is work hard and well to enjoy a privileged SEO. We need from a series of "most important previous notions for search engine positioning" to come to the fore and be clear about what they are (focusing on Google):
- Techniques White hat: they are what we might define as good deeds as Google (provide good content, provide a good recognizable architecture to a web ...).
- Black hat techniques: quite the opposite to the previous concept, aggressive and unethical actions with deceptive methods looking for a faster positioning providing a false reality to Google.
And here they are defined the two great worlds of SEO, in other words, angels and demons of SEO:
HOW DO I KNOW IF I HAVE BEEN PENALIZED?
If this article is to make it "punishable" in the world Google would
not be bad as you know how you can tell if you google punished and
inadvertently or because you have hunted your cravings position your
website earlier than you played. It really is
very simple and there are two clear methods for this:
- Make Google searches for items that you were well positioned and see if they are much lower or not.
If you do not know what those items, do precise searches with the
titles of your articles, if you do not go in the first three are
something fails. Obviously not?
- Look in your Analytics account:
if you go to the part of "Traffic Sources" and you click on the part of
organic evolution'll find out for sure your possible penalty.
THE 7 BEST PRACTICES penalized by GOOGLE WEB POSITIONING
These are possibly the techniques or practices that could further penalize your website:
1- Cloaking: This is the term used when it is showing different user and Google in the same web content. The intention is to try to manipulate search results.
2- Web Spam: spam web portals are those that were created for aggressive link building strategies only. Here Google interprets these sites provide no value to the user and therefore penalizes.
3- Sobreoptimización keyword: here I mean those practically unreadable text of a web in which there are too many keywords.
You wonder what the "density" maximum acceptable for google keyword,
well, I said at great experts, a higher density of 10% with respect to
the entire text is inadvisable.
4- Sobreoptimización links:
something that google has in mind is if you place yourself a lot of
links pointing to your site in contexts that have nothing to do are the
theme of your site. The links are considered relevant if the user that gives a positive click.
5- massive purchase of bonds:
for google is not going to make sense that overnight passes have from
20-1000 bonds and most are not just related to your website.
6- duplicate content "copy and paste" blatantly content without citing any sources that alone will make it a matter of time you are penalized.
7- Excessive comments like "spammer":
if you spend all day dropping links on your website on social networks,
commenting on blogs that are not in your niche for example,
literally're a spammer and you're playing with fire if you abuse these
attitudes .
Well, last I leave you with a funny video from the struggle of a "white hat" and "black hat" SEO.
heloo !!!