Perhaps in an initial stage of a digital business it has been fired ammunition in the air to put it in some way with the intention of capturing customers quickly. Thus, at first the first bills are paid and structural costs are held but once at this point:
- Do you know your customers know who attract, connect and loyalty?
- It's not about liking to everyone, but only to your target audience. If you are a small niche market and receive answers reject people who do not fit the standards of ideal client, if you are not well measured who go looking, you can confuse a little when IF you were doing a good job.
- Keep the focus on the type of client that is worth dispersions and prevent further optimization of resources
PRELIMINARY LEVEL: THE MAP OF EMPATHY FOR YOUR CUSTOMERS
To get to know your customers, a tool that works well is the map of empathy because in one place shall be well contextualized to your ideal client:
Once you have drawn this chart, the best thing to do is to properly complete with a post-it for a quick overview and remain as follows:
9 THINGS YOU NEED TO KNOW ABOUT YOUR CUSTOMERS TO GROW YOUR BUSINESS
When you've been working at the conceptual level and the feelings and thoughts of your customers is time to go into detail with data that may be relevant to you and those who can help you make strategic decisions for your marketing plans. For every business there is a different list according to priorities and activities in each case but in general terms we can find the following:
Perhaps in an initial stage of a digital business it has been fired ammunition in the air to put it in some way with the intention of capturing customers quickly. Thus, at first the first bills are paid and structural costs are held but once at this point:
- Do you know your customers know who attract, connect and loyalty?
- It's not about liking to everyone, but only to your target audience. If you are a small niche market and receive answers reject people who do not fit the standards of ideal client, if you are not well measured who go looking, you can confuse a little when IF you were doing a good job.
- Keep the focus on the type of client that is worth dispersions and prevent further optimization of resources
PRELIMINARY LEVEL: THE MAP OF EMPATHY FOR YOUR CUSTOMERS
To get to know your customers, a tool that works well is the map of empathy because in one place shall be well contextualized to your ideal client:
Once you have drawn this chart, the best thing to do is to properly complete with a post-it for a quick overview and remain as follows:
9 THINGS YOU NEED TO KNOW ABOUT YOUR CUSTOMERS TO GROW YOUR BUSINESS
When you've been working at the conceptual level and the feelings and thoughts of your customers is time to go into detail with data that may be relevant to you and those who can help you make strategic decisions for your marketing plans. For every business there is a different list according to priorities and activities in each case but in general terms we can find the following:
1. If it is male or female and% each
2. Geographical location: depending on the activity is good to do geo marketing actions
3. Family Status: we are talking about men and married women? They have children? traditional family ties?
4. Income level: the charge on average per month? They have many emergencies economically? how sensitive they are to price changes?
5. sociocultural level: your customers have college career? they are educated? what type of jobs they have?
6. What level of fidelity you have your competition? Here you can see how easy it is to change provider to get an idea of the life cycle means that you will have your ideal client. In accounting terms it is very useful
7. average CPA: how much it costs to capture a good client? Cycling those of normal life
8. Why do you buy? Here it is to define what is the key element of your value proposition declining balance in your favor and generates sales.
9. What do you expect of your company: it is important to know the points to consider for your customers so that your shopping experience has been considered satisfactory.
Once you have all this information you can store it properly and integrated into a CRM program (there are many in the market) to allow you to make personalized communications designed to:
- Extend the lifetime of your customers
- Increase satisfaction and be more recommended
- Shares in cross-selling
Finally here are the anatomy of the ideal customer:
Do you consider necessary to make a comprehensive diagram of your target audience? I left some important fact to consider?