Keeping your website positioned for SEO in Google

 
Good to know that the SEO for your website in Google is very important, and in fact is the technique of long-term profitable marketing, but it is also important to put in your knowledge is not static. When you design the website and SEO optimized for Google, then you need some maintenance and keep working to upgrade your 
positioning strategy to keep poles. This happens for two reasons:
 
- Your competitors are not standing still, and google is likely to want to reward them for it
- If you do not update your website for SEO, google is going to play like you're a web too static and may penalize you for it 

KEEPING POSITIONED FOR YOUR WEB PAGE IN GOOGLE SEO
 

To keep your "status" in google, I recommend the following very focused on SEO, but before touching anything looks good what the words are key bring you more traffic to take this into account (analytics and webmaster tools):

 

1- update your web content: as you have watched what keywords are important to you, renew a little text and make a good structure with "headings" (H1, H2 ..) taking into account a good density (% ) keywords. 

2 Add relevant to your website "backlinks": search relevant websites in your industry and look to collaborate in some way to get a link to point to your site.

3- Produce more content: if you already have a blog associated with your website is try to write more articles of interest to the user taking into account your Google key words. If you do not have the blog is your best tool to keep your website positioned for SEO.

 

4- Optimize images on your website: what you can do is add "tags" and a description of the photo to be found by google on your section "images". If that party is better indexed results will search for images and will also increase the overall positioning.

 

5- Connect your web content with Google+ account: we like to or not, google + is now one of the most important factors for SEO so you better give the subject field You can start by opening an account and enter an icon in the "home" of your website. 

6- shipping newspaper "Center" of the web: the "Center" is like the "real state" of the web to google, or put another way, what has currently indexed. Using webmaster tools, there is an option for every seven days for example send the "Center" to google.

 

7- Use internal links: Use text fragments that are related (anchor text) to "linkar" to other pages within your website. That is not one of the most important factors to take into account but it helps.

 

Finally, it is important to check that the central structure for SEO of your website (title, metadescription, MetaKeywords) continues to be in line with the search trends. He thinks people is changing the way it has to look for information in google and that can affect a keyword ceases to be important for example. 

 Read...Practices more penalized by google in SEO

Practices more penalized by google in SEO

The search engine optimization (SEO) is in my opinion one of the most profitable in the long term for your digital marketing plan techniques. Like everything else, has a less positive side it is that there is work hard and well to enjoy a privileged SEO. We need from a series of "most important previous notions for search engine positioning" to come to the fore and be clear about what they are (focusing on Google):

- Techniques White hat: they are what we might define as good deeds as Google (provide good content, provide a good recognizable architecture to a web ...).

- Black hat techniques: quite the opposite to the previous concept, aggressive and unethical actions with deceptive methods looking for a faster positioning providing a false reality to Google.

And here they are defined the two great worlds of SEO, in other words, angels and demons of SEO:

HOW DO I KNOW IF I HAVE BEEN PENALIZED?
 

If this article is to make it "punishable" in the world Google would not be bad as you know how you can tell if you google punished and inadvertently or because you have hunted your cravings position your website earlier than you played. It really is 

very simple and there are two clear methods for this:

 

- Make Google searches for items that you were well positioned and see if they are much lower or not. If you do not know what those items, do precise searches with the titles of your articles, if you do not go in the first three are something fails. Obviously not?

 

- Look in your Analytics account: if you go to the part of "Traffic Sources" and you click on the part of organic evolution'll find out for sure your possible penalty. 

THE 7 BEST PRACTICES penalized by GOOGLE WEB POSITIONING

 

These are possibly the techniques or practices that could further penalize your website:

 

1- Cloaking: This is the term used when it is showing different user and Google in the same web content. The intention is to try to manipulate search results.

 

2- Web Spam: spam web portals are those that were created for aggressive link building strategies only. Here Google interprets these sites provide no value to the user and therefore penalizes. 

3- Sobreoptimización keyword: here I mean those practically unreadable text of a web in which there are too many keywords. You wonder what the "density" maximum acceptable for google keyword, well, I said at great experts, a higher density of 10% with respect to the entire text is inadvisable.

 

4- Sobreoptimización links: something that google has in mind is if you place yourself a lot of links pointing to your site in contexts that have nothing to do are the theme of your site. The links are considered relevant if the user that gives a positive click.

 

5- massive purchase of bonds: for google is not going to make sense that overnight passes have from 20-1000 bonds and most are not just related to your website.

 

6- duplicate content "copy and paste" blatantly content without citing any sources that alone will make it a matter of time you are penalized. 

7- Excessive comments like "spammer": if you spend all day dropping links on your website on social networks, commenting on blogs that are not in your niche for example, literally're a spammer and you're playing with fire if you abuse these attitudes .

 

Well, last I leave you with a funny video from the struggle of a "white hat" and "black hat" SEO. 

14 Tips for selling your website

If you are preparing your own ecommerce project or are at an early stage, is always productive recoder certain points which can be useful and can generate positive changes on your site:
 
1- SELL IS NOT ONLY TO ADVERTISE ONLINE: Some online stores seem to be 100% focused on the Google PPC. That means that your sources of income 100% dependent factors that you can not be controlled. Tip: diversifying your marketing strategy 

2- YOUR WEB TO BE FRIENDLY AND FAST: Navigation should be pleasing to the eye and all you can communicate in one page better than 2. The more steps will increase your rate of abandonment.
 
3- YOUR WEB should be intuitive: Your visitor should be able to find everything you want in your web being the 1st time sailing on it. If not, most likely it is you have us a 2nd chance
 
4- INCORPORATES FRAUD AND RETURNS ON YOUR ACCOUNTS: I think we all when we estimate a cost / benefit we have not included, then no surprises. This will help you be more realistic 

5- VISITS / CONVERSION RATE / TICKET MEDIUM: These are your 3 weapons, have increased and all your work will be rewarded.
 
6- THE MARKETING OF CONTENT IS KING: Take time to generate interesting content to your potential customers. If you conceive as an expert in your industry will be easier to deposit a vote of confidence by buying your product / service
 
7- treats each SOCIAL NETWORK IT DESERVES: Facebook is one thing, another twitter, linkedin a different and so with the rest. The target audience is different, the language also and therefore your strategy should differ for each. The goal is the same but try to "mutate" forms, will be more effective. 

8- YOUR EMAIL MARKETING KEYS: If you cogieras the same email and send to 3 different times, 3 different days and with 3 different issues impacting the same basis, would get three different results. Conclusion: Optimize, test measures and corrects.

9- contrasts SHOPPING EXPERIENCE: Watch of being in touch with the customer to ask about their experience. Information is power change for the better.
 
10- VIDEO + PHOTOS: More sales: Whenever you can express with videos or photos, do it, improving interactivity with your customers.
Lean on AGENCIES 

11-: It is very complicated that you can master all online marketing strategies, so let yourself be advised by email MK good agencies, SEO, Social media ... .The professionalism and experience with a degree.
 
12- MARKET YOUR WELL- SEGMENTA: Although you have a mass product, always have a target related to your conversion rate is much higher. Locate it and try to leave satisfied.
 
13- MOBILE & TABLETS: No discover that are already a reality so try to take them into account whenever possible. 

14. LOOK AT GREAT "PLAYERS": Try to learn everything you can from those who have already proven to be good in their sector. Do not be afraid to implement it you too, you can differentiate into other areas.

Read this How to improve your blog personality to be a leader in your industry

How to improve your blog personality to be a leader in your industry

If we look at some quick figures related to the world of blogging we find the following:
 
- There are 59.4 million blogs in WordPress
- 87.8 million blogs on Tumblr
- Approximately 3% are written in Spanish, that makes about 4.4 million between 

WordPress and Tumblr blogs 

These figures give a little dizzy right? and this means that when someone opens a personal or corporate blog is located inside a giant blogosphere where competition for gaining visibility is brutal. Being a bit more specific, you may cast a blog with a good design, post content useful, continuously and as you attend it is because your readers but ensures that you become a leader within your sector? Unfortunately there

"You NEED AN IDENTITY RECOGNIZABLE: writing, designing, FILE content for it to be remembered as something genuine. THEN YOU WILL BE WHEN YOUR APPLICATION FOR FORGING A REFERENCE IN YOUR SECTOR "

CONCRETE ACTIONS TO ENHANCE YOUR PERSONALITY OF BLOG
 
As a good reader of blogs that I am, I'll write down a series of concrete actions that I think contribute personality and can make a difference for a blog that wants to highlight:
 
1- Mark and clearly promote a "microespecialidad": living in a highly competitive environment it is better to spend all your ammo for specific topics that are identifiable to lector.Se have to notice what will be your strong to make more recognizable. If I do the same exercise for this blog for example: 

http://truewaytoearnmoneyonline.blogspot.com/> Tips for online marketing> Business Marketing & Inbound marketing content
 
2- Combine written resources with audio / video if you have opportunity, that greatly enriched the content and can open new avenues of promotion such as a youtube channel or be a podcast on iTunes.
 
3- Present your content in an original way: one of the options that you have on hand is play around with the design part. I'll give you an example: Tom Fishburne is a marketing professional in his blog presents much of its content by illustrative drawings and is famous for it.

4- Enter "viral elements" on your blog: there are certain practices that can run with the aim of involving your community and that you will result in more loyal readers. I'll give you two examples in the field of startups:

5- Mastering the "newsjacking": this is a technique in which "kidnapped" certain events or news. If you are able to be the first to speak through your blog on a major news story related to your topic going to attract a lot of traffic that you would not normally visit. To give a practical example would be like this blog would have been the first to report that Twitter was going out bag, then he passed me a chance :)

6- Times Publishing: without going any further, Carlos Bravo of marketingguerrilla issued its challenge of publishing a post a day without fail and so none takes two years. That is one of its distinguishing features.

7- own data: There is an issue that will always differentiate from the rest and is the amount of accurate data that are able to contribute on your sector. In such an analytical world, the data are above the opinions and you is not going to discuss anyone. Opinions are questionable, data is not.

8- Ranking, studies or own awards: although this fact is a very powerful weapon. If for example you create an own ranking on any relevant subject, you document properly and publish once a year are already providing something of value to your readers. That same you can do with an own study and then publish it.

Read also 9 Things you need to know about your customers to grow your business

 Here are some ideas that can run in search of personality that you will need your blog to be remembered but the most important is that this differentiating factor will aligned with your passions and skills, there will be when nothing is going to stop until it you get ;)

How do you think that a blog can build your own personality? It is necessary to highlight?  
 

  

Blogging: Effective Tips to better connect with your readers

 When you start a blog, and with the difficult challenge of gaining visibility, if you look at readers you will pass through the following phases:

- Attracting early players: the great majority family and friends.

- You discover the first readers outside your social circles.

- The readers become followers visiting your blog continuously.

- The followers begin to form a community around your content.

This last step is probably the most difficult because it requires interaction and "engagement" by users. This is where the blogger must open the doors of his blog so that everyone who visits feel at home and to speak freely, yes, respecting other readers.

BEST TRICKS TO CONNECT WITH YOUR READERS
 

To accomplish this difficult task, you can consider this tips that can help you create a community of loyal readers to the content of your blog:

 

Conclusion 1- and asks when you're running a post is very interesting that in the final paragraph go introducing an element of discussion around the theme chosen to finish with a question that encourages the user to participate in a response and to begin a series of comments. These same readers will reenter the blog to see if your answer is continuity. That's a very good sign.

 

2- It rewards unconditional: as there is always going to publish some followers who share your articles assiduously. In fact, for them until it becomes a habit. When you have located them reward them in some way. A direct message, retweet or blog with a friendly comment. This is always appreciated

3- Worry resolve some doubts: your readers will ask you content related issues and receipt is always compensate with an answer that brings light to those doubts.

 

4- Free Software "training" a strategy that works well is to give an information product to be delivered by chapters in the email user. These interactions followed in time help bring much personality and loyalty blogger much so that this reader does not miss the blog in question.

 

5- video content: you can convey so much through words but with the video there is a lot of body language and expression that help connect readers more and learn a little more about the person behind all these items. 

6- offer more consumer choices of content: an option for example is recorded on audio items for those who do not want to read all the content.

 

7- Educating the audience: when you get recognizable community is easier to achieve. Some examples are:

 

- Post always at the same time.

- Enable a monthly or weekly section apart.

- Having some star theme.

 

All these points are intended to become followers and fans that can happen to a final stage which is the prescriber. 

What are the best stocks for you to connect with the audience of a blog?

8 Tips to avoid mistakes as your first blogger

 I have to admit, at least so it happened to me, the blogger at the beginning world may see as a somewhat hostile "ecosystem" for thinking that to enter you need a technical background in areas such as design, programming, marketing, social media .... in short, that the barriers to entry are high and thorny.

The great reality is that you've never been easier than now. Many times, and the issue of blog is no exception, we built what Americans call a 'paper wall "or wall of imaginary role that holds you and makes you look a fictional form that" it "specifically do not you do. All this, we is nothing you can not overcome with a good dose of self-confidence. Why do I say that it is very easy to start a blog today ?:

- You have at your reach platforms like WordPress or Blogger technically you'll make it very easy.
- Welcome to the office of "Doctor Youtube" something do not know or want to learn? put it in the youtube search engine and you'll have plenty of free teachers for you.
- The power of social media: a few years ago to reach many people, or had much budget to go on television and national newspapers or had oil. Now users when content is really good for you who share

8 TIPS TO AVOID MISTAKES AS YOUR FIRST BLOGGER

Once you have the blog up a number of tips that can prevent "goals leg" where others did:

1- Trying to monetize too fast: it is perfect you want to monetize your activity as a blogger (we tried almost all somehow) but from what little I'll get to the top it is better that you focus on achieving "critical mass" of loyal readers and and then what will you do with more knowledge of the facts.

2- inhomogeneous Image: trying to convey the same message in the blog and social networks mainly. But you can be confusing to your readers.

3- It must be clear in order to your blog: you can not afford, in my opinion, get visitors and they leave your blog without knowing what you have. You sell something? it's personal brand for papers? It is an advertising model? then I leave everything as clear as possible, without disturbing too ;)

4 Articles unpalatable visually: I, for example, in my first article, I realized that the print was too small and barely used images or videos. Result: average visit time low blog. Try it enjoyable browsing your pages.

5- No Work your story and humanize your website: There are two things that people always like:

- A good story. What's yours?
- They are cared for. How you treat your readers?

6- Being overly technical from the beginning: If you do a study of the media who have pulled in more internet you will see that many of them are not overly technical. Think about who will read your articles? mostly people who know less than you in this matter, so that your blog is not a competition to demonstrate "how good you are" all the time. You will create an impassable barrier for your visitors.

7- "Some SEO" and "a little market research": I put together because one of the healthiest exercises you do for your blog is to know what what most users are looking for search engine related to your subject, I write and I explain it as such in your blog. For SEO, if you are new to tell your designer / programmer working URLs, "title", "meta description" and "MetaKeywords". This is already beginning ;)

8- Always respect "the golden rule of a blogger" do not really know if it is gold or silver but it is very important that you take seriously your commitment to publish. If once a week or fortnight so be it but you do not miss your readers unless it was a case of force majeure. That is when you can consider a blogger.

Considering how easy we have now and these tips for your first time as a blogger, and you have no excuse to start your blog.

Want to share any mistake you made and that you consider important? I left some relevant?

7 Business opportunities online that you can not miss

I not long ago wrote the article "What can we learn from the 100 euros startup method" in which they could remove the only 3 elements you need to start a profitable business with very little investment:

- A passion
- An ability
- An activity that will lead to a product or service that people want and can afford

To link all this with a good business opportunity needs to undertake the activity that we have a long journey, for it is good to be aware of how mature is the market where you want to put or global trends that may affect to your startup.

7 THE ONLINE BUSINESS OPPORTUNITIES THAT can not miss

If you are thinking what the online business will give good benefits to its founders in the coming years it takes note of these:

1- specialized digital marketing services: there are some services that are already on the agenda and are not novelty such as SEO, Adwords or even community management but there are some areas that have a great future:

- Inbound and content marketing: content marketing to bring value to users will be even more important in the near future and inbound marketing will go permeating strong marketing strategies.

- Affiliate Marketing: "Affiliate Marketing: Practical concepts and strategy"
- Big data Marketing defined following storage and interpretation of all data generated by users and the company strategy.

2- New "Marketplace" to apps: now downloads are highly centralized in the Apple Store and iTunes. New options such as Appgratis cool the market and with so many other sites selling apps segmented give developers new opportunities are needed.
3- Website Flipping: to those skilled in most matters related to the online world is growing trend to buy domains and develop online shops with little investment and make up for positioning and recurring revenue and then sell them to a 3rd.

4- Broker cloud computing services: Increasingly, companies are concienciadas in services data storage in the cloud for their own protection. When they want to hire often they do not know how to compare properly and impartially. Therein lies the opportunity.

5- Coaching online: online training material live a great time and a lot of content to help professionals tackle major changes or know railroaded and balance your personal and professional life are demanded. 

6- The emerging industry of "internet of things" before too long we will even furniture or home appliances with built internet. With this in mind a whole world opens on developments, designs and collateral businesses thinking about this new paradigm.

7- online business with focus placed on the 3rd age: we have left behind the idea that Internet is only young people. Now we have a million retirees browsing, knowledgeable and with much free time. They are now the forgotten on the network.

These are some of the new trends in the online world that can lead to great business for you what the new digital business world that you can not miss?

9 Things you need to know about your customers to grow your business

Perhaps in an initial stage of a digital business it has been fired ammunition in the air to put it in some way with the intention of capturing customers quickly. Thus, at first the first bills are paid and structural costs are held but once at this point:

- Do you know your customers know who attract, connect and loyalty?
- It's not about liking to everyone, but only to your target audience. If you are a small niche market and receive answers reject people who do not fit the standards of ideal client, if you are not well measured who go looking, you can confuse a little when IF you were doing a good job.
- Keep the focus on the type of client that is worth dispersions and prevent further optimization of resources

PRELIMINARY LEVEL: THE MAP OF EMPATHY FOR YOUR CUSTOMERS

To get to know your customers, a tool that works well is the map of empathy because in one place shall be well contextualized to your ideal client:
Once you have drawn this chart, the best thing to do is to properly complete with a post-it for a quick overview and remain as follows:

9 THINGS YOU NEED TO KNOW ABOUT YOUR CUSTOMERS TO GROW YOUR BUSINESS

When you've been working at the conceptual level and the feelings and thoughts of your customers is time to go into detail with data that may be relevant to you and those who can help you make strategic decisions for your marketing plans. For every business there is a different list according to priorities and activities in each case but in general terms we can find the following:

 Perhaps in an initial stage of a digital business it has been fired ammunition in the air to put it in some way with the intention of capturing customers quickly. Thus, at first the first bills are paid and structural costs are held but once at this point:

- Do you know your customers know who attract, connect and loyalty?
- It's not about liking to everyone, but only to your target audience. If you are a small niche market and receive answers reject people who do not fit the standards of ideal client, if you are not well measured who go looking, you can confuse a little when IF you were doing a good job.
- Keep the focus on the type of client that is worth dispersions and prevent further optimization of resources

PRELIMINARY LEVEL: THE MAP OF EMPATHY FOR YOUR CUSTOMERS

To get to know your customers, a tool that works well is the map of empathy because in one place shall be well contextualized to your ideal client:

Once you have drawn this chart, the best thing to do is to properly complete with a post-it for a quick overview and remain as follows:


9 THINGS YOU NEED TO KNOW ABOUT YOUR CUSTOMERS TO GROW YOUR BUSINESS

When you've been working at the conceptual level and the feelings and thoughts of your customers is time to go into detail with data that may be relevant to you and those who can help you make strategic decisions for your marketing plans. For every business there is a different list according to priorities and activities in each case but in general terms we can find the following:

1. If it is male or female and% each
2. Geographical location: depending on the activity is good to do geo marketing actions
3. Family Status: we are talking about men and married women? They have children? traditional family ties?
4. Income level: the charge on average per month? They have many emergencies economically? how sensitive they are to price changes?
5. sociocultural level: your customers have college career? they are educated? what type of jobs they have?
6. What level of fidelity you have your competition? Here you can see how easy it is to change provider to get an idea of the life cycle means that you will have your ideal client. In accounting terms it is very useful
7. average CPA: how much it costs to capture a good client? Cycling those of normal life
8. Why do you buy? Here it is to define what is the key element of your value proposition declining balance in your favor and generates sales.
9. What do you expect of your company: it is important to know the points to consider for your customers so that your shopping experience has been considered satisfactory.

Once you have all this information you can store it properly and integrated into a CRM program (there are many in the market) to allow you to make personalized communications designed to:

- Extend the lifetime of your customers
- Increase satisfaction and be more recommended
- Shares in cross-selling

Finally here are the anatomy of the ideal customer:

Do you consider necessary to make a comprehensive diagram of your target audience? I left some important fact to consider?

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The models most profitable internet business

When we think of profitable business models, sometimes unconsciously, we tend to think of those large turnover necessarily international with a great structure and personnel involved and add significant value to customers. I'm not saying not met but sometimes not mean to force the business in question is profitable, easy example would be most airlines there are active. Meet all these requirements and many are unprofitable.

For a profitable online business must meet the following premises:

- To be considered of great value to users / customers.

- Replicable business model (easily usable by many users).

- Highly scalable business model (the increase in sales or income or imply the same increase in costs or structure).

THE MODELS MORE PROFITABLE BUSINESS IN INTERNET

Following the 3 characteristics as defined find the following online business:

1- The industry Affiliates: can already call because the industry will experience growth in the coming years will be important (the same as in the markets of USA and UK). This business is based on something as simple as generating leads and sales of products and services from other sites The main feature is that this activity is remunerated objectives (CPA: Cost Per Acquisition).. The main players in this business are advertisers or companies that claim to sell, affiliates (web sites that offer these products) and affiliate networks (agencies that bring together a number of affiliates to relieve work advertisers).

2- sale online courses and ebooks. I know it's not the most original business model but if you have to abide by their profitability ... This type of sale is highly replicable, having developed the product can be used by thousands of customers and even enter circuits affiliation.

3- Sales sass specialized software or services (software as a service): these models feature high scalability. How expensive is finding the need, technologically produce the product and get the trust of the first customers. Once located at this point profitability is unquestionable. An example might be a specialized accounting software or a service cloud computing enterprise data protection.

4- advertising Business: this is a very broad category, as well as any online activity that produces many visits to a web page or downloads as to allow the insertion of advertising. I put some examples:

- Any blog that succeed have the option to monetize introducing advertising

- Game or mobile application with many downloads offered for free. Free + advertising model

- Web publishing job for free. You will have many safe visits ...

This type of business they do is meet the needs of exchange or buying and selling between users. It is very profitable to undertake since only need to produce efficient platforms that meet these needs.

Seeing this, because no one has thought of large structures or large investments for access to good returns.

What is your favorite models more profitable online business? I left some important?